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Lifting lid on corporate sustainability


Posted on November 8th, by admin in News. No Comments

Blue compass with needle among many grey compasses with no needleOur client Two Tomorrows has just launched its latest Tomorrow’s Value Research. We’re proud to have been associated with this study of corporate sustainability practices for the ninth year in a row. It’s a way of demonstrating Two Tomorrows’ thought leadership in the field.

It does reveal some worrying trends among big companies, however – particularly that, in the drive for greater transparency, they are losing sight of the big sustainability picture. Collaborative efforts are needed to respond to the planet’s big sustainability challenges – from climate change to water scarcity and poverty to food insecurity. Yet companies are focusing narrowly on issues within their direct control. A radical rethink is needed in their sustainability management.

To help get these and other messages across, we ran a breakfast briefing with BusinessGreen at Southwark Cathedral. We had a full room and a very engaging conversation with a mixture of business representatives about the nature of leadership and the role of sustainability in effective business strategy.

We also developed web content, a downloadable PDF report and looked after media relations on the TVR. It’s been a busy, exciting and stimulating time for the team here. Now, where’s that dark room . . ?

 – Nicki Websper, director and marketing consultant, Forsyth Websper

 





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