Call us: +44 (0)1225 425782



The big beard is making a comeback

So big beards are back (in France, at least). And men’s razor sales are down. Even Jeremy Paxman’s wearing one. What’s going on? Is this passion for facial... Read More »


Happy birthday to the pioneer of business communications

Pioneers have been defined as those who open up new areas of thought or development. Few deserve this title as much as Sir Timothy “Tim” Berners-Lee, inventor of the... Read More »


Beware the Triple Dip

0.3 per cent. In most people’s finances it’s not much of anything, a fraction of a fraction. Unless, that is, you’re talking about the GDP of the world’s sixth... Read More »


Puppets on a string? The reality of pop marketing

It’s interesting to hear the views of 1960s pop star Sandie Shaw, who this week told a government committee that it’s easier for musicians from privileged backgrounds to prosper... Read More »


Happy Valentine’s Day

Happy Valentine’s Day, Client. Yours, an Admirer.

Sorry, who is this?

You’re not meant to ask. It’s Valentines’ Day.

But I’m asking.

Oh, all right then. I’m the Agency.

And you’re doing what? Wishing... Read More »


Is it really all over for brand Armstrong?

The Lance Armstrong doping scandal has been massive news in sport – one of the biggest global stars confessing to being a drugs cheat was depressing, if unsurprising, for... Read More »


How to perform in front of the media

How do you perform when you’re in the spotlight so you come out unscathed at worst and – at best – a media star?

The problem is it’s the wrong... Read More »


What makes a good press release?

There are several answers to this question. Some are blindingly obvious, and some less so. But since it would be wrong to make assumptions about people’s knowledge, I’m going... Read More »


Newsletters are not dead

The received wisdom seems to be that B2B marketing has to be done electronically and that print is largely defunct. That’s not our view.

We recently published a newsletter for... Read More »


Lifting lid on corporate sustainability

Our client Two Tomorrows has just launched its latest Tomorrow’s Value Research. We’re proud to have been associated with this study of corporate sustainability practices for the ninth year... Read More »


The red squiggle will not save you

Hurrah for spell-checking software! It makes life so much easier, right?

Er, no. It doesn’t, or at least, not always.

Read More »

Innovation is the answer to industry decline

The marketing guru Peter Drucker said that “The enterprise that does not innovate inevitably ages and declines. And in a period of rapid change such as the present…the decline... Read More »


Why does so much business writing suck?

We’ve all heard umpteen times that communication – external or internal – is the lifeblood of any business. Yada yada. But if that’s really true, how come so many... Read More »


Sport is still a winner for big brands

Swiss watch company Rado must have been counting their blessings after Andy Murray won the US Open the other night. Not only had their man won the final –... Read More »


Newspapers – more than just fish-and-chip wrapping?

Newspapers are past it. They’re less immediate than new media: you can’t access them anywhere, and they’re not real-time. They’re yesterday’s news.

But there are several great things about newspapers.... Read More »





Latest blog posts

News from Forsyth Websper and our views on business, brands and communication.
Comments welcome - join in!

See all past posts

The big beard is making a comeback

So big beards are back (in France, at least). And men’s razor sales are down. Even Jeremy Paxman’s wearing one. What’s going on?...

Happy birthday to the pioneer of business communications

Pioneers have been defined as those who open up new areas of thought or development. Few deserve this title as much as Sir Timothy...

Beware the Triple Dip

0.3 per cent. In most people’s finances it’s not much of anything, a fraction of a fraction. Unless, that is, you’re talking about the...