The received wisdom seems to be that B2B marketing has to be done electronically and that print is largely defunct. That’s not our view.
We recently published a newsletter for clients and prospects of one of our main clients, the sustainability consulting firm Two Tomorrows. Vision is an occasional, eight-page publication that helps Two Tomorrows build awareness of its expertise and its full range of services.
Despite the digital revolution, we still find that people like to have a tangible, printed document to leaf through (though we do also provide a PDF version on the Two Tomorrows website). Vision is well received and – importantly – it generates leads. It could even be that its success comes not in spite of the digital revolution but because of it. These days, certainly in a work setting, it can be a refreshing change to … Read More »
Our client Two Tomorrows has just launched its latest Tomorrow’s Value Research. We’re proud to have been associated with this study of corporate sustainability practices for the ninth year in a row. It’s a way of demonstrating Two Tomorrows’ thought leadership in the field.
It does reveal some worrying trends among big companies, however – particularly that, in the drive for greater transparency, they are losing sight of the big sustainability picture. Collaborative efforts are needed to respond to the planet’s big sustainability challenges – from climate change to water scarcity and poverty to food insecurity. Yet companies are focusing narrowly on issues within their direct control. A radical rethink is needed in their sustainability management.
To help get these and other messages across, we ran a breakfast briefing with BusinessGreen at Southwark Cathedral. We had a full room and a very … Read More »