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Category: News

Newsletters are not dead

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29th November

The received wisdom seems to be that B2B marketing has to be done electronically and that print is largely defunct. That’s not our view.

We recently published a newsletter for clients and prospects of one of our main clients, the sustainability consulting firm Two Tomorrows. Vision is an occasional, eight-page publication that helps Two Tomorrows build awareness of its expertise and its full range of services.

Despite the digital revolution, we still find that people like to have a tangible, printed document to leaf through (though we do also provide a PDF version on the Two Tomorrows website). Vision is well received and – importantly – it generates leads. It could even be that its success comes not in spite of the digital revolution but because of it. These days, certainly in a work setting, it can be a refreshing change to … Read More »

Lifting lid on corporate sustainability

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8th November

Our client Two Tomorrows has just launched its latest Tomorrow’s Value Research. We’re proud to have been associated with this study of corporate sustainability practices for the ninth year in a row. It’s a way of demonstrating Two Tomorrows’ thought leadership in the field.

It does reveal some worrying trends among big companies, however – particularly that, in the drive for greater transparency, they are losing sight of the big sustainability picture. Collaborative efforts are needed to respond to the planet’s big sustainability challenges – from climate change to water scarcity and poverty to food insecurity. Yet companies are focusing narrowly on issues within their direct control. A radical rethink is needed in their sustainability management.

To help get these and other messages across, we ran a breakfast briefing with BusinessGreen at Southwark Cathedral. We had a full room and a very … Read More »

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