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Innovation is the answer to industry decline

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14th September

The marketing guru Peter Drucker said that “The enterprise that does not innovate inevitably ages and declines. And in a period of rapid change such as the present…the decline will be fast.”

We all know of famous examples where that decline has happened. Most recently, Eastman Kodak springs to mind – the company with a 131-year history that filed for bankruptcy in January. In their case, it looks like their challenge wasn’t figuring out new technology, but figuring out the business model and new ways to create, capture and deliver value.

In my business, we’re very much drawn to pioneering companies that like to innovate and deliver value.

One particular example is our client CFH, the South-West’s print and mail specialists. CFH was once regarded as part of the print manufacturing industry – an industry that has gone through rapid decline. But their focus … Read More »

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