Pioneers have been defined as those who open up new areas of thought or development. Few deserve this title as much as Sir Timothy “Tim” Berners-Lee, inventor of the World Wide Web. Being that it is his birthday today, we thought it only right to commemorate this with a look at how this man has changed society and helped in the development of business communications today.
Unlike many of today’s fat-cat corporations, Tim made his ideas freely available to the public, taking out no patents nor asking for royalties. Instead the launch of the first website in August 1991 provided visitors with the information they needed to create their own websites. Tim wanted his ideas to be used and adopted by anyone and everyone.
As if it was a member of the family, many have watched the World Wide Web grow in … Read More »
Our client Two Tomorrows has just launched its latest Tomorrow’s Value Research. We’re proud to have been associated with this study of corporate sustainability practices for the ninth year in a row. It’s a way of demonstrating Two Tomorrows’ thought leadership in the field.
It does reveal some worrying trends among big companies, however – particularly that, in the drive for greater transparency, they are losing sight of the big sustainability picture. Collaborative efforts are needed to respond to the planet’s big sustainability challenges – from climate change to water scarcity and poverty to food insecurity. Yet companies are focusing narrowly on issues within their direct control. A radical rethink is needed in their sustainability management.
To help get these and other messages across, we ran a breakfast briefing with BusinessGreen at Southwark Cathedral. We had a full room and a very … Read More »
Newspapers are past it. They’re less immediate than new media: you can’t access them anywhere, and they’re not real-time. They’re yesterday’s news.
But there are several great things about newspapers. The longer opinion articles, for instance. We read this sort of thing online – I do myself, on thebrowser.com every Friday. But it’s so much easier, and more enjoyable, to read them in print.
And then there are all those things that new media simply can’t do . . .
You can put down a piece of newspaper to clean your shoes, and suddenly see an article you missed two weeks ago, and start reading it and forget you were, er, meant to be cleaning your shoes.
You can put newspaper pages under the carpet, for yourself or a new house-owner to discover 20 years from now, and marvel at. “What? Baked beans cost … Read More »