Our client Two Tomorrows has just launched its latest Tomorrow’s Value Research. We’re proud to have been associated with this study of corporate sustainability practices for the ninth year in a row. It’s a way of demonstrating Two Tomorrows’ thought leadership in the field.
It does reveal some worrying trends among big companies, however – particularly that, in the drive for greater transparency, they are losing sight of the big sustainability picture. Collaborative efforts are needed to respond to the planet’s big sustainability challenges – from climate change to water scarcity and poverty to food insecurity. Yet companies are focusing narrowly on issues within their direct control. A radical rethink is needed in their sustainability management.
To help get these and other messages across, we ran a breakfast briefing with BusinessGreen at Southwark Cathedral. We had a full room and a very … Read More »
The marketing guru Peter Drucker said that “The enterprise that does not innovate inevitably ages and declines. And in a period of rapid change such as the present…the decline will be fast.”
We all know of famous examples where that decline has happened. Most recently, Eastman Kodak springs to mind – the company with a 131-year history that filed for bankruptcy in January. In their case, it looks like their challenge wasn’t figuring out new technology, but figuring out the business model and new ways to create, capture and deliver value.
In my business, we’re very much drawn to pioneering companies that like to innovate and deliver value.
One particular example is our client CFH, the South-West’s print and mail specialists. CFH was once regarded as part of the print manufacturing industry – an industry that has gone through rapid decline. But their focus … Read More »